IndigoBlu PR
Food, Drink & Lifestyle Experts
in food, drink and lifestyle brands

About IndigoBlu PR
I’m Pinday Hyde, founder of IndigoBlu PR. I launched the agency 10 years ago and have 25 years of experience in food, drink, and lifestyle PR, working with some of the industry’s most exciting and iconic brands. I cut my teeth at leading PR agencies before setting up IndigoBlu PR, and along the way, I’ve had the kudos of delivering award-winning campaigns, including Drinks International’s PR Campaign of the Year and The Grocer’s Campaign of the Year.
IndigoBlu PR was born out of a simple idea that brands deserve more – thoughtful, focused and tenacious PR that gets real results. We create bespoke campaigns that generate standout press coverage, build a buzz through social media and connect with the right audiences through targeted influencer partnerships, boosting brand awareness and driving genuine growth. Whether you’re a household name or an emerging brand, we bring energy, experience, hustle, and a personal touch to everything we do.
What we do differently
We’re all about results. That’s what drives us – creating smart, strategic PR that gets noticed and delivers real value. From well-timed press coverage to meaningful media moments throughout the year, we know how to put your brand in the spotlight.
We go all in for our clients – always. We take pride in delivering more than what’s expected, with PR campaigns that are thoughtfully tailored to each brand’s needs. Thanks to years of experience (and a lot of relationship-building), our contacts in the food, drink and lifestyle world run deep. We genuinely enjoy getting to know the journalists and influencers we work with because strong connections lead to stronger results.
One of the things we’re most proud of is that many of our clients have been with us for years and being part of their journey and growth means the world to us.

Our Services

Idea Generation & Activation
We craft newsworthy ideas that get people talking. From concept to rollout, we develop and activate PR campaigns that grab attention, spark engagement, and drive results

Content Creation
It’s more than just words. We craft content that speaks to people – honest, engaging and built to make a lasting impression

Product Placement

News Stories

Influencer Relations
We connect your brand with the right influencers and create social media buzz that’s organic and authentic. It’s all about building real conversations that boost your PR impact

Strategic Planning
We develop bespoke PR strategies tailored to your unique goals, ensuring every step drives meaningful results

Profiling
We bring your business story to life, highlighting what sets you apart. We help you build real, connections with your audience and make sure your business stands out for all the right reasons

Launch Events
Clients
Who we’ve worked with – past and present
























Testimonials
Roslyn Frame
Former Global PR Manager at Atom Brands/Master of Malt/ Maverick Drinks
“Pinday at IndigoBlu PR has worked with Atom Brands/Maverick Drinks/Master of Malt for more than 5 years now and is considered an integral part of the PR team. Her breadth of specialised drinks knowledge and enviable list of contacts ensures our portfolio is featured in every major publication and is always front of mind for the relevant journalists.
“Pinday’s dedication to driving results has been highly valued and she consistently over-achieves any targets we set in terms of coverage. Despite the obvious challenges of this last year, Pinday annihilated her objectives and this has been our best year ever in terms of PR results which is no small feat.
“Our brands are relatively small but with Pinday’s network, we punch well above our weight in terms of brand awareness, regularly featuring alongside top players in the industry. Through affiliate links, we’ve been able to tie in coverage to sales on the website, which makes proving ROI and aligning coverage and sales a lot easier.”
Matt Lane
Founder of BeerBods and former Managing Director at Perfect Draft Beer
“PR is a bit of a dark art. I mean that in a good way. You have to have the right contacts. You have to be charming. But more importantly, you have to be completely tenacious and driven to secure coverage in the right places at the right time. Pinday ticks all of those boxes. I couldn’t recommend her highly enough”
Simon Edward
Former Marketing Director of Cobra Beer
“Pinday worked on the Cobra Beer account for many years and in that time excelled in her role. Pinday has an invaluable understanding of PR and works tirelessly, exploiting that understanding and delivering impressive results.“She is not only brimming with ideas, but possesses the wonderful quality of being able to transform ideas into action. The number and quality of highly impressive events and initiatives, which she has initiated and managed, have had a dramatic affect on the growth of Cobra”.
Laurence Markham
Marketing Director of Park Plaza Westminster Bridge Hotel
Roslyn Frame
Former Global PR Manager at Atom Brands/Master of Malt/ Maverick Drinks
“Pinday at IndigoBlu PR has worked with Atom Brands/Maverick Drinks/Master of Malt for more than 5 years now and is considered an integral part of the PR team. Her breadth of specialised drinks knowledge and enviable list of contacts ensures our portfolio is featured in every major publication and is always front of mind for the relevant journalists.
“Pinday’s dedication to driving results has been highly valued and she consistently over-achieves any targets we set in terms of coverage. Despite the obvious challenges of this last year, Pinday annihilated her objectives and this has been our best year ever in terms of PR results which is no small feat.
“Our brands are relatively small but with Pinday’s network, we punch well above our weight in terms of brand awareness, regularly featuring alongside top players in the industry. Through affiliate links, we’ve been able to tie in coverage to sales on the website, which makes proving ROI and aligning coverage and sales a lot easier.”
Matt Lane
Founder of BeerBods and former Managing Director at Perfect Draft Beer
“PR is a bit of a dark art. I mean that in a good way. You have to have the right contacts. You have to be charming. But more importantly, you have to be completely tenacious and driven to secure coverage in the right places at the right time. Pinday ticks all of those boxes. I couldn’t recommend her highly enough”
Simon Edward
Former Marketing Director of Cobra Beer
“Pinday worked on the Cobra Beer account for many years and in that time excelled in her role. Pinday has an invaluable understanding of PR and works tirelessly, exploiting that understanding and delivering impressive results.“She is not only brimming with ideas, but possesses the wonderful quality of being able to transform ideas into action. The number and quality of highly impressive events and initiatives, which she has initiated and managed, have had a dramatic affect on the growth of Cobra”.
Laurence Markham
Marketing Director of Park Plaza Westminster Bridge Hotel
Roslyn Frame
Former Global PR Manager at Atom Brands/Master of Malt/ Maverick Drinks
“Pinday at IndigoBlu PR has worked with Atom Brands/Maverick Drinks/Master of Malt for more than 5 years now and is considered an integral part of the PR team. Her breadth of specialised drinks knowledge and enviable list of contacts ensures our portfolio is featured in every major publication and is always front of mind for the relevant journalists.
“Pinday’s dedication to driving results has been highly valued and she consistently over-achieves any targets we set in terms of coverage. Despite the obvious challenges of this last year, Pinday annihilated her objectives and this has been our best year ever in terms of PR results which is no small feat.
“Our brands are relatively small but with Pinday’s network, we punch well above our weight in terms of brand awareness, regularly featuring alongside top players in the industry. Through affiliate links, we’ve been able to tie in coverage to sales on the website, which makes proving ROI and aligning coverage and sales a lot easier.”
Matt Lane
Founder of BeerBods and former Managing Director at Perfect Draft Beer
“PR is a bit of a dark art. I mean that in a good way. You have to have the right contacts. You have to be charming. But more importantly, you have to be completely tenacious and driven to secure coverage in the right places at the right time. Pinday ticks all of those boxes. I couldn’t recommend her highly enough”
Simon Edward
Former Marketing Director of Cobra Beer
“Pinday worked on the Cobra Beer account for many years and in that time excelled in her role. Pinday has an invaluable understanding of PR and works tirelessly, exploiting that understanding and delivering impressive results.“She is not only brimming with ideas, but possesses the wonderful quality of being able to transform ideas into action. The number and quality of highly impressive events and initiatives, which she has initiated and managed, have had a dramatic affect on the growth of Cobra”.
Laurence Markham
Marketing Director of Park Plaza Westminster Bridge Hotel