IndigoBlu PR

Food, Drink & Lifestyle Experts

Based in London, IndigoBlu PR is an award-winning media coverage focused PR agency that specialises
in food, drink and lifestyle brands

About IndigoBlu PR

I’m Pinday Hyde, founder of IndigoBlu PR. I launched the agency 10 years ago and have 25 years of experience in food, drink, and lifestyle PR, working with some of the industry’s most exciting and iconic brands.
 I cut my teeth at leading PR agencies before setting up IndigoBlu PR, and along the way, I’ve had the kudos of delivering award-winning campaigns, including Drinks International’s PR Campaign of the Year and The Grocer’s Campaign of the Year.

IndigoBlu PR was born out of a simple idea that brands deserve more – thoughtful, focused and tenacious PR that gets real results. We create bespoke campaigns that generate standout press coverage, build a buzz through social media and connect with the right audiences through targeted influencer partnerships, boosting brand awareness and driving genuine growth. Whether you’re a household name or an emerging brand, we bring energy, experience, hustle, and a personal touch to everything we do.

What we do differently

We’re all about results. That’s what drives us – creating smart, strategic PR that gets noticed and delivers real value. From well-timed press coverage to meaningful media moments throughout the year, we know how to put your brand in the spotlight.

We go all in for our clients – always. We take pride in delivering more than what’s expected, with PR campaigns that are thoughtfully tailored to each brand’s needs. Thanks to years of experience (and a lot of relationship-building), our contacts in the food, drink and lifestyle world run deep. We genuinely enjoy getting to know the journalists and influencers we work with because strong connections lead to stronger results.

One of the things we’re most proud of is that many of our clients have been with us for years and being part of their journey and growth means the world to us.

Our Services

Idea Generation & Activation

We craft newsworthy ideas that get people talking. From concept to rollout, we develop and activate PR campaigns that grab attention, spark engagement, and drive results

Content Creation

It’s more than just words. We craft content that speaks to people – honest, engaging and built to make a lasting impression

Product Placement

Product placement is the bedrock of every PR campaign – we place your brand where it matters most, from top TV programmes to essential gift guides. It’s about putting your product where attention leads to results

News Stories

As well as handling your press office, we create news stories that put your brand in the spotlight and build trust with your audience. Real coverage, real impact, real results

Influencer Relations

We connect your brand with the right influencers and create social media buzz that’s organic and authentic. It’s all about building real conversations that boost your PR impact

Strategic Planning

We develop bespoke PR strategies tailored to your unique goals, ensuring every step drives meaningful results

Profiling

We bring your business story to life, highlighting what sets you apart. We help you build real, connections with your audience and make sure your business stands out for all the right reasons

Launch Events

Launch Events

We plan launch events that truly highlight your brand’s story. From beginning to end, we focus on creating unforgettable moments for your guests

Clients

Who we’ve worked with – past and present

Testimonials

Contact Us

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